WhatsApp-first commerce for 2026

Turn WhatsApp into your sales channel.

Merchat combines AI product discovery, native catalog messages, cart-ready WhatsApp journeys, flow-based checkout, and a commerce-manager layer for the team behind the conversations.

MPM / SPM catalog messages
Native cart + Flow checkout
Commerce manager visibility
9:41
C

Chattylab

verified commerce assistant

Live
Show premium gift boxes under Rs 1,500 and let customers add directly from WhatsApp.
Strong match found. Sending a curated catalog view with native product actions.

View catalog

12 products ready in chat

Native WhatsApp catalog

Gift-ready picks

Festival Hamper

MPM

Best sellersRs 1,290

Premium Dates Box

SPM

Gift-readyRs 840
Catalog surfaced inside the chat2 ready
Add Festival Hamper and Dates Box to cart, then open address capture and payment flow.
Flow opened. Collecting delivery details, payment preference, and order confirmation in one step.

WhatsApp Flow

Active

Delivery Address

Koramangala, Bengaluru

Payment Preference

UPICOD
Order valueRs 2,130
Confirm and create order
Flow step completed

Address captured, payment choice saved, and the order is now ready for handoff.

Commerce Manager

Conversation outcome

New lead

A-2418

Cart value

Rs 2,130

Flow

Completed

Assignee

Sales ops

Operational timeline

Lead captured10:42 AM
Cart event received10:44 AM
Flow completed10:46 AM
Team notified10:47 AM
The customer journey is complete, and the business now has a structured record to act on.
Message

Native WhatsApp catalog

Product discovery inside chat

Customers browse curated products, see pricing, and add items without leaving WhatsApp.

Catalog icon and product surfaces
Multi-product and single-product messages
Native add-to-cart progression
Auto-playing hero demo: Catalog, Flow, and the business-side outcome.
The Flow

One conversation, one structured outcome.

The strongest idea from the Stitch exploration was the shift from messy manual chat to an operational flow. This section keeps that transformation front and center.

1. Customer Intent

A real WhatsApp enquiry comes in

Customers ask for products in their own words, including variants, delivery questions, and buying intent.

"Do you have this in medium, and can I pay after I confirm delivery?"

2. Structured Processing

Merchat organizes the conversation

The system understands intent, matches catalog context, and prepares the next action for lead capture or checkout.

Intent understood
Catalog context matched
Lead captured
Checkout path prepared

3. Clear Outcome

The business gets a usable result

Each conversation becomes a structured lead, order, or ops workflow instead of another chat that gets lost.

Order #WA-2418 created

Address verified, payment step triggered, team notified.

Capabilities

Built for brands selling through WhatsApp.

Merchat is not framed as a generic chatbot. It is a WhatsApp-first commerce system designed to handle discovery, conversion, and operations in one structured flow.

AI Product Discovery

Help customers find products by category, size, color, price, or use case through natural chat.

Lead Capture & Routing

Turn WhatsApp enquiries into structured leads and hand the right conversations to your team faster.

Checkout Inside WhatsApp

Move into address capture, payment, and order confirmation without breaking the customer flow.

Order & Ops Visibility

Track follow-ups, orders, and business activity in a clearer system instead of scattered manual chat work.

How It Works

Practical enough for day one, structured enough to scale.

Merchat is designed to help teams move from manual chat selling into a repeatable operating model without overwhelming the first touch.

01

Connect your catalog, product context, and WhatsApp setup.

02

Let customers browse, ask, and order through guided conversations.

03

Manage leads, orders, and follow-ups from one structured workflow.

Plans

A clear upgrade path from enquiries to full commerce.

The homepage keeps pricing light, but the packaging stays structured. The goal is to show low-risk entry and a visible path to Growth and Enterprise.

Starter

Catalog + enquiries

Rs 2,499/mo
AI shopping assistant
Smart product search
Lead capture
Catalog management
Book Demo

Growth

Recommended

Ordering + payments

Rs 8,999/mo
Everything in Starter
Checkout inside WhatsApp
UPI / prepaid + COD support
Order dashboard and ops workflows
Book Demo

Enterprise

Automation + analytics

Rs 23,999/mo
Everything in Growth
Broadcast workflows
Deeper analytics and AI insights
Priority support and strategy review
Book Demo
Outcomes

Why brands use Merchat.

The commercial story stays simple: less manual chaos, more structure, and a stronger path from enquiry to order.

Stop missing after-hours enquiries.
Make product discovery easier inside chat.
Reduce repetitive sales and support questions.
Convert more enquiries into structured orders.
Give operations a cleaner handoff from conversation to action.
Start simple and upgrade without changing the core channel.
Book Demo

Start with enquiries or launch full WhatsApp commerce workflows with Merchat.

If your team is already handling product discovery, orders, or support on chat, Merchat gives that channel structure without making the experience heavier for your customers.